1. Consumer Services |
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This Supergroup has a higher than average distribution of commuters employed part-time in sales and customer service or elementary occupations. Their roles are predominately defined as semi-routine. The main associated industries include wholesale and retail trade and repair of motor vehicles and motorcycles, and accommodation and food services. This Supergroup has an above average propensity to travel to work by bus, bike or on foot and above average levels of multicultural female workers aged 16-24. There is an above average level of workers in the lowest social grade category. | |
1.1 Budding Sales Execs |
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The commuters in this group are mainly young male managers, directors and senior officials in the retail sector who are employed part-time (15 or less) or full-time (49 hours or more). Compared to other groups in this group, there is a higher than average distribution of commuters who drive car to work in this group. There is a higher than average level of workers in the highest and upper-middle social grade category. There is a significantly higher level of workers in the 16-24 age bands and an above average level of white commuters. | |
1.2 Established in Sales and Customer Care |
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This group has a higher than average distribution of commuters employed part-time (16-30 hours) in sales and customer service or caring, leisure and other service occupations. Their roles are predominately defined as semi-routine. The main associated industry includes retail trade. This group has slightly above average propensity to travel to work by car or on foot and significantly above average levels of white female workers aged 35-64. There is an above average level of workers in the lowest and lower-middle social grade category. | |
1.3 Back Office Functions |
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This group predominantly represents middle-aged female commuters whose roles are defined as higher managerial and administrative, intermediate, lower technical, administrative and secretarial occupations. The main associated industries include construction, finance manufacturing, public administration and defence. The group has above average levels of white workers with a relatively even distribution of social grade categories. There is a higher than average propensity to travel to work by bike, train and on foot. | |
1.4 Multicultural Hospitality |
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This group has a higher than average distribution of commuters employed part-time in elementary or caring, leisure other service occupations. Their roles are predominately defined as routine. The main associated industries include accommodation and food services. This group has a significantly higher than average propensity to travel to work by bus or on foot and above average levels of multicultural male workers aged 16-24. There is an above average level of workers in the lowest social grade category. | |
1.5 On the Shop Floor |
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This group has a higher than average distribution of commuters employed full-time in sales and customer service occupations. Their roles are defined as semi-routine. The main associated industry is retail. This group has a higher than average propensity to travel to work by bus or train and significantly higher than average levels of multicultural male workers aged 16-24. There is a slightly higher than average level of workers in the middle-lower social grade category. | |
2. Typical Blue Collar Traits |
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This Supergroup has a higher than average distribution of commuters employed full-time in elementary, skilled trades, and process, plant and machine operation occupations. Their roles tend to be defined as routine or semi-routine, lower technical or lower supervisory. The main associated industries include wholesale and retail trade and repair of motor vehicles and motorcycles, transport and storage, manufacturing and construction. There is a slightly higher than average propensity to travel to work on foot, by bike or bus. The Supergroup has above average levels of male workers with a relatively even distribution of age groups and ethnic composition. There is an above average level of workers in the lowest social grade category. | |
2.1 Multicultural Routine Logistics |
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This group has a slightly higher than average distribution of commuters employed part-time in elementary occupations. Their roles tend to be defined as routine. The main associated industry includes transport. There is a higher than average propensity to travel to work on bus and train. The group has a slightly higher than average level of male workers represented across the 16-24 and 25-34 age bands with a significantly higher than average multicultural composition. There is a relatively even distribution of workers in all social grade categories. | |
2.2 On the Production Line |
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This group has a higher than average distribution of commuters employed full-time in elementary, process, plant and machine occupations. Their roles tend to be defined as routine. The main associated industry is manufacturing. There is a significantly higher than average propensity to travel to work by car. The group has above average levels of white male workers with a relatively even distribution of age groups. There is an above average level of workers in the lowest social grade category. | |
2.3 Skilled Trades in Mixed Economies |
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This group has a higher than average distribution of commuters employed part-time in caring, leisure, skilled trades, administrative, secretarial, process, plant and machine operation occupations. Their roles tend to be defined as semi-routine lower technical. The associated industries include construction, accommodation and food services, finance, professional, scientific, technical, human health and social work. There is a higher than average propensity to travel to work on foot, by bike. The group has above average levels of white female workers in 16-24 age groups. There is an above average level of workers in the lowest and middle-lower social grade category. | |
3. Sustainable Sorts |
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This Supergroup has a slightly higher than average distribution of commuters employed full-time in administrative and secretarial, associate professional and technical and professional occupations. Their roles tend to be defined as higher or lower professionals and technical occupations with a slightly higher than average distribution of intermediate occupations. The main associated industries include accommodation and food services, finance, professional, scientific and technical human health and social work. There is a higher than average propensity to travel to work by bus, train, bike and on foot. There is a significantly lower than average propensity to commute by car. The Supergroup has slightly higher than average levels of female workers in the 16-24 and 25-34 age bands and a significantly higher than average multicultural composition. There is an above average level of workers represented in the upper-middle and highest social grade categories. | |
3.1 Professionals Who Cycle |
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This group has a higher than average distribution of commuters employed full-time in professional, associate professional and technical occupations. Their roles tend to be defined as higher or lower professional and higher technical. There is a higher than average propensity to travel to work by bike. The group has above average levels of white male workers in 25-34 age groups. There is a significantly higher than average level of workers in the highest social grade category. | |
3.2 Sustainable Hospitality |
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This group has a slightly higher than average distribution of commuters employed full-time (49 or more hours) in elementary and skilled trades. Their roles tend to be defined as routine, lower managerial, administrative, lower supervisory, managers, directors and senior officials. The main associated industry is accommodation and food services. There is a slightly higher than average propensity to travel to work by train. The group has above average levels of multicultural male workers with a slightly higher than average level of workers in 25-34 age group. There is an above average level of workers in the lowest and lower-middle social grade category. | |
3.3 Welfare Workers on the Bus |
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This group has a slightly higher than average distribution of commuters employed part-time in professional, caring, leisure and other service occupations. Their roles tend to be defined as semi-routine, lower professionals and technical occupations. The main associated industries include human health and social work. There is a higher than average propensity to travel to work by bus and car. The group has slightly higher than average levels of female workers in the 25-34 and 35-49 age bands and a significantly higher than average multicultural composition. There is an above average level of workers represented in the middle, lower-middle and lowest social grade categories. | |
3.4 Active Mixed Commuters |
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This group has a higher than average distribution of commuters employed part-time in process, plant, machine, caring, leisure and other service occupations. Their roles tend to be defined as lower managerial, administrative, lower technical and higher supervisory. The main associated industries include manufacturing, construction and finance. There is a higher than average propensity to travel to work by car, bike and on foot. The group has slightly higher than average levels of white female workers in the 16-24 and 25-49 age bands. There is an above average level of workers represented in the highest social grade categories. | |
3.5 All Aboard |
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This group has a slightly higher than average distribution of commuters employed full-time (31-48 hours worked) in sales, customer service, administrative and secretarial occupations. Their roles tend to be defined as intermediate occupations with a slightly higher than average distribution of semi-routine occupations. The main associated industries include retail, transport, storage, finance, public administration and defence. There is a higher than average propensity to travel to work by train. The group has slightly higher than average levels of male workers in the 16-24 age bands and a slightly higher than average multicultural composition. There is an above average level of workers represented in the upper-middle and middle social grade categories. | |
4. Supporting Society |
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This Supergroup has a higher than average distribution of commuters employed full-time in administrative and secretarial and associate professional and technical. Their roles tend to be defined as intermediate and higher supervisory. The main associated industries include public administration, defence, compulsory social security and to a lesser extent finance. There is a higher than average propensity to travel to work by car. The Supergroup has an above average level of white commuters and a balanced distribution of males and females and an even distribution across all age groups. There is an above average level of workers in the upper-middle social grade category. | |
4.1 Civic Duties |
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This group has a higher than average distribution of commuters employed full-time in associate professional and technical occupations. Their roles tend to be defined as higher supervisory. The main associated industries include public administration, defence and compulsory social security. There is a slightly higher than average propensity to travel to work by car. The group has an above average level of white male commuters and slightly higher level of workers in 35-49 age group. There is an above average level of workers in the upper-middle social grade category. | |
4.2 Professional Support Services |
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This group has a higher than average distribution of commuters employed part-time in elementary, process, plant, machine operative, sales, customer services, caring leisure and other service occupations. Their roles tend to be defined as routine or semi-routine, lower supervisory, lower technical, higher or lower managerial and administrative intermediate and higher supervisory. The main associated industries include manufacturing, construction, retail, transport, storage, food services and accommodation. There is a higher than average propensity to travel to work by bus, bike, train or on foot. The group has an even distribution of ethic compositions and above average level of female commuters in 16-24 and 50-64 age groups. There is an above average level of workers in highest social grade category. | |
4.3 Young Clericals |
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This group has a higher than average distribution of commuters employed full-time in sales, customer service, administrative and secretarial occupations. Their roles tend to be defined as intermediate occupations. The main associated industries include finance, retail and to a lesser extent administrative and support services. There is a slightly higher than average propensity to travel to work by car. The group has an even distribution of ethic compositions and above average level of female commuters in 16-24 and 25-34 age groups. There is an above average level of workers in the upper-middle social grade category. | |
5. Friendly Faces |
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This Supergroup has a higher than average distribution of commuters employed part-time in caring, leisure and other service occupations. Their roles tend to be defined as semi-routine, routine, lower supervisory and intermediate. The main associated industries include human health and social work, education and accommodation and food services. There is a higher than average propensity to travel to work on foot, by bike and bus. The Supergroup has an above average level of female commuters and slightly above average level of white commuters represented across the 16-24 and 50-64 age bands. There is an above average level of workers in the lower-middle and lowest social grade categories. | |
5.1 Routine Care and Leisure |
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This group has a higher than average distribution of commuters employed part-time in caring, leisure and other service occupations. Their roles tend to be defined as semi-routine. The main associated industries include human health and social work. There is a higher than average propensity to travel to work by car. The group has a slightly above average level of female commuters and above average level of white commuters represented in the 25-34 age band. There is an above average level of workers in the lower-middle social grade categories. | |
5.2 Multicultural Workers in Welfare |
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This group has a slightly higher than average distribution of commuters employed part-time (16-30 hours worked) in professional, caring, leisure and other service occupations. Their roles tend to be defined as intermediate, lower professional and higher technical. The main associated industries include human health and social work and education. There is a higher than average propensity to travel to work by bus. The group has an above average level of female commuters and significantly above average multicultural composition represented across the 25-34 and 35-49 age bands. There is an above average level of workers in the upper-middle and the lowest social grade categories. | |
5.3 Mixed Roles in Hospitality |
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This group has a higher than average distribution of commuters employed full-time in elementary, skilled trades and professional occupations. Their roles tend to be defined as managers, directors, senior officials, lower managerial, administrative, lower professional and higher technical. The main associated industries include education, accommodation and food services. There is a higher than average propensity to travel to work by car. The group has an above average level of male commuters and above average level of white commuters in the 16-24 age bands. There is an above average level of workers in the highest social grade categories. | |
5.4 Here to Help |
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This group has a higher than average distribution of commuters employed part-time in elementary, skilled trades, caring, leisure and other service occupations. Their roles tend to be defined as routine, semi-routine and lower supervisory. The main associated industries include accommodation, administrative, support and food services. There is a higher than average propensity to travel to work on foot and by bike. The group has a slightly above average level of female commuters and an even distribution of ethnic compositions across all age groups. There is an above average level of workers in the lower-middle and lowest social grade categories. | |
5.5 Established in Mixed Service Economies |
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This group has a higher than average distribution of commuters employed full-time in process, plant, machine, sales, customer service, associate professional, technical administrative and secretarial occupations. Their roles tend to be defined as higher or lower managerial, administrative, higher professional and higher supervisory. The main associated industries include public administration, defence, finance, transport, manufacturing, construction, transport, storage, professional, scientific and technical. There is a higher than average propensity to travel to work by train, bike and on foot. The group has an above average level of male commuters and an even distribution of ethnic compositions across 50-64 age band. There is an above average level of workers in the highest and upper-middle social grade categories. | |
6. The Nurturers |
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This Supergroup has a higher than average distribution of commuters employed part-time in professional and some caring, leisure and other service occupations. Their roles tend to be defined as lower professional and higher technical or higher professional. The main associated industries include human health and social work, and education. There is a higher than average propensity to travel to work by car. The Supergroup has an above average level of female commuters and slightly above average level of white commuters represented across the 35-49 and 50-64 age bands. There is an above average level of workers in the highest social grade category. | |
6.1 Early Career Educators |
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This group has a higher than average distribution of commuters employed full-time in professional occupations. Their roles tend to be defined as lower professional and higher. The main associated industry is education. There is a slightly higher than average propensity to travel to work by train and bike. The group has an above average level of male commuters and slightly above average level of white commuters represented across the 16-24 age band. There is an above average level of workers in the highest social grade category. | |
6.2 Helping Hands in Education |
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This group has a higher than average distribution of commuters employed part-time in caring, leisure and other service occupations. Their roles tend to be defined as semi-routine and intermediate occupations. The main associated industries include education and to a lesser extent accommodation and food services. There is a higher than average propensity to travel to work by bus, bike or on foot. The group has an above average level of female commuters and an even distribution of ethnic compositions in the 16-24 age band. There is an above average level of workers in the lower-middle and lowest social grade category. | |
6.3 Supporting Health and Wellbeing |
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This group has a higher than average distribution of commuters employed full-time in administrative, secretarial and some caring, leisure and other service occupations. Their roles tend to be defined as lower professional and higher technical or intermediate. The main associated industries include human health and social work. There is a higher than average propensity to travel to work by bus. The group has an above average level of female commuters and slightly above average level of multicultural composition represented in the 35-49 age band. There is a significantly above average level of workers in the upper-middle social grade category and above average level of workers in the lower-middle and lowest social grade categories. | |
6.4 Established Nurturers |
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This group has a higher than average distribution of commuters employed part-time in sales, customer service, administrative, secretarial, associate professional and technical occupations. Their roles tend to be defined as managers, directors, senior officials, higher or lower managerial and administrative. The main associated industries include public administration, defence, professional, scientific, technical and retail. There is a higher than average propensity to travel to work by car. The group has an above average level of male commuters and slightly above average level of white commuters represented across the 16-24 and 50-64 age bands. There is an above average level of workers in the upper-middle social grade category. | |
6.5 Health and Wellbeing Professionals |
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This group has a higher than average distribution of commuters employed full-time in professional occupations. Their roles tend to be defined as higher professional. The main associated industries include human health and social work. There is a slightly higher than average propensity to travel to work by train. The group has an above average level of male commuters and significantly above average level of multicultural commuters represented across the 25-34 age band. There is an above average level of workers in the highest social grade category. | |
7. Traders, Movers & Makers |
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This Supergroup has a higher than average distribution of commuters employed full-time in process, plant and machine operations and skilled trade occupations. Their roles tend to be defined as lower technical, lower supervisory or routine with a slight above average distribution in lower managerial and administrate roles. The main associated industries include manufacturing, construction, transport and storage and wholesale and retail trade and repair of motor vehicles and motorcycles. There is a slightly higher than average propensity to travel to work by car. The Supergroup has an above average level of white commuters, male workers, in the 35-49 and 50-64 age bands. There is an above average level of workers in the lower-middle social grade category. | |
7.1 Retail Relations |
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This group has a slightly higher than average distribution of commuters employed full-time in sales, customer service, administrative and secretarial occupations. Their roles tend to be defined as lower managerial and administrative with a slight above average distribution in higher managerial and administrative roles. The main associated industries include retail. There is a slightly higher than average propensity to travel to work by car. The group has relatively even distribution of male and female, age groups and ethnic composition. There is an above average level of workers in the upper-middle social grade category. | |
7.2 Factory Settings |
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This group has a higher than average distribution of commuters employed full-time (31-48 hours worked) in process, plant and machine operations, skilled trade, professional, associate professional and technical occupations. Their roles tend to be defined as semi-routine, higher professional, lower technical with a slight above average distribution in lower professional and higher technical roles. The main associated industries include manufacturing. There is a slightly higher than average propensity to travel to work by car. The group has an above average level of white commuters, male workers, in the 35-49 and to a lesser extent 50-64 age bands. There is an above average level of workers in the lowest social grade category. | |
7.3 Young Construction Crews |
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This group has a higher than average distribution of commuters employed full-time (31-48 hours worked) in skilled trades occupations. Their roles tend to be defined as lower technical with a slight above average distribution in lower professional and higher technical. The main associated industries include construction. There is a relatively even distribution of modes of travel to work. The group has even distribution of male and female and ethnic composition across 16-24 and 25-34 age groups. There is a significantly above average level of workers in the lower-middle social grade category. | |
7.4 Mixed Warehousing and Distribution |
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This group has a higher than average distribution of commuters employed full-time in process, plant and machine operations. Their roles tend to be defined as routine. The main associated industries include transport and storage. There is a slightly higher than average propensity to travel to work by car. The group has an above average level of white commuters, male workers, in the 35-49 and 50-64 age bands. There is a slightly above average level of workers in the lower-middle social grade category. | |
7.5 Part-Time Traders, Movers and Makers |
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This group has a higher than average distribution of commuters employed part-time in caring, leisure, other service, sales, customer service, administrative, secretarial and professional occupations. Their roles tend to be defined as semi-routine intermediate occupations with a slight above average distribution in lower professional, higher technical and higher supervisory roles. The main associated industries include human health, social work, education, accommodation and services, professional, scientific and technical. There is a slightly higher than average propensity to travel to work by bus, bike or on foot. The group has a relatively even distribution of ethnic compositions, female commuters, in the 16-24 and to a lesser extent 50-64 age bands. There is an above average level of workers in the lowest social grade category. | |
8. High Flyers |
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This Supergroup has a higher than average distribution of commuters employed full-time in manager, director and senior official, professional and associate professional and technical occupations. Their roles are predominately defined as higher-managerial and administrative, higher professional, lower professional and higher technical and lower managerial and administrative. The main associated industries include manufacturing and professional, scientific and technical with construction and retail wholesale and retail trade and repair of motor vehicles featuring at levels slightly above or at the national average. This Supergroup has an above average propensity to travel to work by car and above average levels of white and male commuters in the 35-49 and 50-64 age bands. There is an above average level of workers in the highest social grade category. | |
8.1 Mixed Mid-Career Professionals |
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This group has a higher than average distribution of commuters employed full-time in professional occupations. Their roles are predominately defined as higher professional and higher-managerial and administrative. The main associated industries include finance, human health, social work, professional, scientific and technical. This group has a slightly above average propensity to travel to work by car and even distribution of ethnic composition with above average levels of female commuters in the 35-49 age band. There is an above average level of workers in the highest social grade category. | |
8.2 Managing the High Street |
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This group has a higher than average distribution of commuters employed full-time in sales and customer services occupations. Their roles are predominately defined as managers, directors, senior officials, lower managerial and administrative. The main associated industries include retail wholesale and retail trade. This group has a relatively even distribution of modes of travel to work and above average levels of multicultural and male commuters in the 25-34 age band. There is an above average level of workers in the upper-middle social grade category. | |
8.3 Manufacturing Execs |
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This group has a higher than average distribution of commuters employed full-time (31-48 hours worked) in skilled trades, process, plant, machine operations, director and senior official. Their roles are predominately defined as lower technical, higher-managerial and administrative. The main associated industry is manufacturing. This group has an above average propensity to travel to work by car and above average levels of white and male commuters in the 25-34 and 35-49 age bands. There is an above average level of workers in the upper-middle and lower-middle social grade category. | |
8.4 Early Career Professionals |
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This group has a higher than average distribution of commuters employed full-time in professional, associate professional and technical occupations. Their roles are predominately defined as higher or lower technical and higher or lower professional. The main associated industries include professional, scientific, technical and manufacturing. This group has an even distribution of modes of travel to work and below average levels of white and above average levels of male commuters in the 25-34 age band. There is a slightly above average level of workers in the highest and lower-middle social grade category. | |
8.5 Aspiring Flyers |
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This group has a higher than average distribution of commuters employed part-time in elementary, caring, leisure, administrative, secretarial and other services. The main associated industries include education, accommodation and food services and construction. This group has an above average propensity to travel to work by bus, bike or on foot and slightly above average levels of white and female commuters in the 16-24 and 50-64 age bands. There is an above average level of workers in the lowest and lower-middle social grade category. | |
9. Techs & the City Types |
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This Supergroup has a higher than average distribution of commuters employed full-time in manager, director and senior official, professional and associate professional and technical occupations. Their roles are predominately defined as higher-managerial and administrative, higher professional, lower professional and higher technical and lower managerial and administrative. The main associated industries include professional, scientific and technical and finance. This Supergroup has an above average propensity to travel to work by train and above average levels of male commuters in the 25-34 and 35-49 age bands. There is an above average level of workers represented in the highest social grade category. | |
9.1 Early Career Innovators |
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This group has a higher than average distribution of commuters employed full-time in associate professional, technical, elementary, associate professional and technical occupations. Their roles are predominately defined as lower professional, higher technical, lower managerial, administrative and routine. The main associated industries include professional, scientific and technical, finance and accommodation and food services. This group has an above average propensity to travel to work by bus and bike or on foot and above average levels of female commuters in the 16-24 age band. There is an above average level of workers represented in the highest social grade category. | |
9.2 Administering the City |
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This group has a significantly higher than average distribution of commuters employed full-time (31 to 48 hours worked) in administrative and secretarial occupations. Their roles are predominately defined as higher supervisory and intermediate occupations with slightly higher than average of lower supervisory and semi-routine. The main associated industries include public administration, defence, transport, storage and finance. This group has an above average propensity to travel to work by train and car and above average levels of female commuters in the 16-24 age band. There is an above average level of workers represented in the upper-middle, lower-middle and lowest social grade category. | |
9.3 Financial Execs |
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This group has a higher than average distribution of commuters employed full-time in manager, director and senior officials. Their roles are predominately defined as higher-managerial and administrative, lower managerial and administrative and to a lesser extent higher professional. The main associated industries include finance, professional, scientific and technical. This group has an above average propensity to travel to work by train and above average levels of male commuters in the 35-49 and 50-64 age bands. There is an above average level of workers represented in the highest social grade category. | |
9.4 Techs and Professionals in Welfare |
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This group has a higher than average distribution of commuters employed full-time in professional occupations. Their roles are predominately defined as higher or lower professional and higher technical. The main associated industries include human health, social work and education. This group has an above average propensity to travel to work by car and an even distribution of female and male commuters in the 16-24 age band. There is an above average level of workers represented in the highest social grade category. | |